Africa Allah

The Truth about the Business of Carnival #diDocumentaries: Building an Empire

2016 Bahamas Junkanoo Carnival season got off to a slow start as many Mas Bands were wary about the fate of the new tourism product. However, Bahamas Masqueraders lead the way in preparation and promotions. Innovative marketing tactics allowed the company to expand on its business model and explore new markets. The company created three additional revenue streams to support its growing global carnival brand.

Focusing on growth and excellence Bahamas Masqueraders delivered a well rounded product that was both profitable and authentic. Watch as we introduce you to the numerous opportunities Bahamas Masqueraders and the business of carnival had to offer.

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