#Branding #BobMarley: @RoMarley Introduces Premium Ready-to-Drink Jamaican Iced Coffee #MarleysOneDrop
Posted by DIRadioCast at August 4th, 2013
Did you know that $1.1 billion worth of ready to drink coffee beverages were sold in 2012? Apparently Rohan Marley and the Marley Family noticed.
Bob Marley’s music and message of peace, love and unity continues to inspire generations. With those same core values in mind, his family created Marley Beverage Company, makers of a wide range of healthy, natural drinks.
Marley Beverage Company recently announced the launch of Marley’s One Drop, a premium ready-to-drink iced coffee made with Jamaican Coffee. Marley’s One Drop is available in three flavors – Original Coffee, Mocha and Vanilla Light. The suggested retail price for one 11 oz. can is US$1.99.
“Jamaican coffee is considered by many to be the world’s finest,” said Rohan Marley, coffee expert, businessman and son of reggae legend Bob Marley. “Our father was a farmer and an entrepreneur as well as a musician, and we’re pleased to deliver the fine taste of Jamaican coffee and our family’s heritage to people everywhere through Marley’s One Drop.”
Marley’s One Drop is a proud supporter of 1Love.org, a public charity created by the Marley family to promote youth, planet and peace. 1Love.org encourages all of us to change the world. With every sip of Marley’s One Drop you help continue Bob Marley’s timeless message.
According to SymphonyIRI, a consumer packaged goods market research firm, consumption of ready-to-drink (RTD) coffee jumped 6.2 percent in the last year, resulting in sales of $1.1 billion. Starbucks, the major player in the category, currently accounts for approximately 80 percent of the market.
“The ready-to-drink coffee category is dominated by one major brand and we’re thrilled to bring this premium Jamaican alternative to coffee lovers everywhere,” said Kevin McClafferty, President and CEO of Marley Beverages. “Marley’s One Drop is the natural alternative for the coffee connoisseur – and Bob Marley fan – in all of us.”
Can’t wait to see a can of Marley’s One Drop in my local store amidst a shelf of other coffee beverages to see what consumers think and how the market share shifts. Right now you can purchase them on Amazon.com.