Shortly after the 2013 CES in Las Vegas, NV my business partner PJ Sands of the DS3 Group tweets me to say pack a bag we are heading to the Bahamas to help with the media efforts for Fresh Entertainment’s “A Celebration of Love” featuring R. Kelly.
She and I created a marketing outline to target a segmented audience of both international and local fans. Social media stats played a big role in the selection process of media partners. Building the brand of Fresh Entertainment from the ground up required new media clout and a powerful multi platform marketing game plan.
As a client, while somewhat reluctant, the owners of Fresh Entertainment embraced the implementation of new and social media in their marketing plan and readily provided the resource need to complete the task. While implementing onsite social integration was a task over all fresh Entertainment is now the leading socially Fresh event production company in the Bahamas.
Take a look at how social media made “A Celebration of Love” featuring R. Kelly Fresh and turn a tent into an acceptable Venue.